LLIFO
Action for Conservation needed a communications and influencing partner for Llifo, a £250,000 programme positioning young people as present-day experts on the River Usk. The work had to reach decision-makers, not just preach to the converted.
Partnership with Action for Conservation, Peak Arts, Usk Catchment Partnership
Environmental communications
Political and media influencing
creative strategy
documentary development
What we did
We developed and delivered a political and media influencing strategy that put young people's voices at the centre of the case for river health. We built the spaces and structures for them to speak directly to cameras, to conferences, and to the people with power over Welsh waterways.
Young participants from along the Usk worked with us to document ecological change through creative storytelling, learning to frame their experience as testimony. We facilitated a political advocacy workshop that prepared them to engage with decision-makers on their own terms, and a documentary workshop that gave them the tools to capture and communicate what they know about the river. We presented findings at the River Restoration Conference, and positioned the Usk’s story to feed into the WWF Cymru "Something in the Water" film series.
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The difference it made
Young people who live and work along the Usk are now part of the political conversation about its future. The next phase of Llifo will extend that reach further: we're developing an immersive planetarium experience that takes decision-makers on a time-travel journey through the river's past, present and possible futures, alongside a portraiture project documenting the people whose lives the Usk shapes. The project will make the river and its needs impossible to ignore.